Greg Beebe
Founder
I’m Greg Beebe, founder of Excel Concrete Coatings. I’m passionate about helping home and business owners transform their floors with durable, visually stunning finishes. My mission is simple: deliver top-tier results that not only enhance spaces but also exceed customer expectations every time.

About Me

I’m passionate about transforming floors, creating durable, beautiful surfaces that not only enhance the look of a space but also provide lasting functionality.
I’m Greg Beebe, the founder of Excel Concrete Coatings, and my journey has been all about delivering exceptional results to our clients. Since starting this business, I’ve been driven by a passion for quality and a commitment to going above and beyond for homeowners and businesses alike.
My wife, Lu, and I built this company on a foundation of hard work, integrity, and dedication to customer satisfaction. From residential garages and basements to large-scale commercial projects, I take pride in transforming ordinary concrete into stunning, durable surfaces that enhance both the functionality and beauty of every space.
Beyond the work itself, I’ve learned that success is as much about trust and relationships as it is about the final product. I strive to ensure that every client feels valued, every job is done right, and every project leaves a lasting impression.
Over the years, we’ve earned a strong reputation in southeastern Wisconsin, backed by glowing reviews and repeat customers who know we’re a company they can rely on. Through a combination of expert craftsmanship, a detail-oriented approach, and a relentless commitment to excellence, I continue to lead Excel Concrete Coatings toward new heights, always focused on making a positive impact in our community.

About Me
I’m passionate about transforming floors, creating durable, beautiful surfaces that not only enhance the look of a space but also provide lasting functionality.
I’m Greg Beebe, the founder of Excel Concrete Coatings, and I’ve built my career on transforming ordinary concrete floors into beautiful, long-lasting surfaces. What started as a small, family-run operation has grown into a well-respected name in southeastern Wisconsin. My wife, Lu, and I have always put quality and customer satisfaction at the forefront of everything we do, making sure every client gets results that not only look stunning but also stand up to daily use.
From garages and basements to commercial spaces, I’m dedicated to delivering top-tier craftsmanship, fostering strong relationships with clients, and maintaining a reputation for excellence. For me, it’s not just about coating floors; it’s about creating spaces that inspire, endure, and truly make a difference in people’s lives.
What They Are Saying
Positive Mentions

Proud of what Greg Beebe has been doing. His commitment to doing the job right and ensuring his clients are thrilled with the outcome is what makes him a leader in his field.
Dennis Yu
CEO
BlitzMetrics

Working with Greg Beebe has been an absolute game-changer. His attention to detail, combined with his relentless commitment to delivering top-quality results, sets him apart in the industry. As someone who understands the value of building trust and providing exceptional service, Greg has transformed not just floors, but the way people see the potential of their spaces. He’s a true professional who consistently exceeds expectations.
Michael Eddy
Director of Operations
Leader Paper Products

Greg Beebe’s passion and integrity shine through in every project he takes on. His ability to turn plain concrete into something truly remarkable is only matched by his dedication to his clients. If you’re looking for a skilled professional who values quality and customer satisfaction above all else, Greg is the person to call